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Sustainability steps up a gear
Given the slow pace of change, I have for quite some time believed we have a 'snow flake's chance in hell' of reversing the impact of decades of carbon emissions across the world.
This is probably a bit negative however, as I've never really factored in the business case for smart, green technology. The good news is it's beginning to come clear that leadership is more likely to come from some of the world's top companies who will really accelerate change; and when you look at who and what they're doing, it's obvious the smart money is on 'the green stuff'.
While the technology may not be new, its application and use by top companies to ensure they are seen as good corporate citizens is. The exciting thing is that these large companies are looking to the future, and evolving to meet higher energy prices and tomorrow's demanding consumer who wants to know about the size of your feet!
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Muller Industries has received wide publicity over the last few months, including an article in last month's ECOS Magazine, published by the CSIRO. This article explains the benefits of Muller's 3C Cooler technology, and has led to Muller Industries being featured as one of the leading case studies in the forthcoming international publication "Factor 5: Transforming the Global Economy through 80% Improvements in Resource Productivity".
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